Below about 30 people, company or team culture happens organically, defined by the leaders.  Above that number, culture needs driving, if you want to keep it aligned with the objectives of the business. Neil helps organisations align culture with objectives.

Since 2001 Neil has developed coaching and training techniques that focus leadership, teamwork, policies and culture on delivering business objectives.

Clients include:

Alistair Sawday Publishing





By Malene Birger


Good Energy



Jamie Oliver

Marie Stopes International

What clients say

Aligning Culture

Kaos Pilots Business School

Kraft Foods




My Secret Kitchen

National Health Service (NHS)


South Gloucestershire Council

Solar Century

Walgreens Boots Alliance

“I have invited Neil for a leadership session within the difficult context of our company moving locations. Neil’s concept of authentic leadership turned out to be exactly what the team needed with many colleagues talking after the session how inspired they were. It was the combination of the content – which was about empowering individuals’ leadership, and Neil’s style, which made his session very involving for all of us. After the session I have decided to continue working with Neil, as his leadership model reflects the values of today’s  successful companies and can be particularly useful when navigating through business transitions.”

Artur Kuczera, Kraft Foods

“By Malene Birger live the brand values even more after great inspiration from Neil Crofts.”

Lars Andresen, By Malene Birger

“I can confidently recommend Neil as a true thought leader in his field, a true and reliable professional whom it is easy to work with.”

Dr Hans Haringa, Shell Game Changer Unit